Friday, 19 February 2021

Getting excited with thenew version of our "Sarawak Sia Sitok Campaign 2021"

I am excited with the new version of our "Sarawak Sia Sitok" campaign which is set to be launched next month following the succes of the previous one launched last year.

Our Ministry of Tourism, Arts and Culture Sarawak together with our valued partners will roll out the Sia Sitok 2.0 that features 60 packages, which is actually double that in the initial programme launched in July last year and set to end on March 31 2021.

What is interesting is that there will be a wider range of domestic tour packages and this will create more interest among its locals to travel widely in Sarawak. In the our first campaign, it had generated over RM1.5 million in sales through 941 tour packages that had attracted a total of 5,668 vacationers. 

We are equally excited with the availability of Covid-19 vaccination that will help to stimulate recovery domestic travel within Malaysia and Sarawak in the second half of 2021 but the anticipated total number of visitors' arrival is 1.1 million with an estimated tourism receipt of RM2.64 billion receipt. However, this estimated target will depend very much on the Covid-19 global situation as well.

Among the exciting offers that be included are popular destinations such as Bako National Park, Matang Telaga Air and the Kuching Wetlands, with tours on frog and bird watching, Irrawaddy Dolphin watching, and the Sarawak River Sunset Cruise.

Personally, I believe that we still can revive our tourism industry by boosting the domestic tourism activities with our ‘Sia Sitok Sarawak Tour Package’. It will enhance the people’s confidence to travel domestically while the borders are still closed.

The utilisation of Sarawak Travel App as part of Sarawak’s tourism promotion campaign will continue to be vital as it could be a great promotion and marketing tool. By enhancing the Sarawak Travel App under the 12th Malaysia Plan, we can integrate it as an e-commerce platform to enable tour agencies to promote and sell their tour packages online. This will provide a convenient one-stop service for tourist to search info on places and available tour packages for purchase.

Ultimately, this boils down in providing a secure and reliable digital platform for our industry players to boost their income and revive the tourism industry. In addition to this, a comprehensive visitor data is also important for proper tourism contribution assessment and effective tourism policy formulation. Among other digital initiatives planned include the S-MM2H online application, Digital Visitors Landing App, digitalization of Sarawak Tourism Satellite Account (STSA) and Digital Visitor Tracking App.

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