Kudos to our esteemed Minister of Tourism, Arts and Culture, YB Datuk Seri Hajah Nancy Shukri who recently announced the detailed recovery plan to reinvigorate Malaysia's economy through the tourism sector that had been badly hit by the #Covid19 pandemic.
According to her, the recovery plan will be carried out by #Tourism Malaysia, through the Stimulus Recovery Plan (PRE) with the support and active engagements with various agencies and industry players in reviving our national economy through its tourism sector.
The three main cores under the stimulus recovery plan had been outlined as part of the doable strategies that are estimated to boost the domestic tourism campaigns namely to restore people's confidence to travel, reviving domestic tourism and maximizing resources.
The programmes which had been identified are aimed to revive the domestic tourism industry that focuses on strategic collaborations and smart partnerships with airline companies, other tourism-related agencies including services/hospitality, transportation and private sector. Collaborations with non-government organisations (NGOs) are also planned involving Malaysian Association of Hotels (MAH), and Malaysia Budget Hotel Association (MyBHA).
Together, we look forward to the programmes which will be ready for implementation that include partnerships with MAH and e-market platforms to promote holiday and hotel packages in order to increase rooms occupancy especially to those in city centres. The collaboration with MyBHA is said to be undertaken to assist selected budget hotels (3 stars and below) across the country with emphasis on premises which are registered with MOTAC through ‘Jom Nginap’ and ‘Malaysia Welcomes You’ campaigns. Certainly we also look forward to the ‘Cuti-Cuti Malaysia’ campaign with the cooperation of airline companies such as Malaysia Airlines Berhad (MAB), Firefly, Air Asia and Malindo Air to increase connectivity to holiday destinations in the country to encourage domestic tourism.
We hope all of these efforts as well as the undivided support from our local tourism industry players will make things work and to revive Malaysia's economy that will also restore the livelihood of our folks who are badly affected by the #COVID19 pandemic.