Tuesday 16 November 2021

Great way to promote Sarawak via "Sarawak 360 Experience: Stories From The Heart"

I gave the two thumbs up to the newly-launched ‘Sarawak 360 Experience: Stories from the Heart’ project which aims to promote the unique Sarawak stories on global stage where online audiences through 360 interactive video technology.

The interactive video series with its 10 episodes will showcase popular tourism attractions and these include ‘Semenggoh Orangutan’, ‘Semadang kayaking’, ‘Kuching Cycling’, ‘Bako National Park’, ‘Tanoti Handicraft’, ‘Batang Ai Longhouse’, ‘Sibu and Central Region’, ‘Miri Diving’, ‘Mulu and the Pinnacles’, as well as ‘Bario Homestay’.

In a way such initiatives will offer a new way for Netizens from all over the world can interact and experience stories via "first-person narrative" rather than merely watching, listening, or reading the story from a third person point of views.

Thus, we hope the immersive videos can put viewers at the centre of the everything and allowing them to look things in a 360 degree angle for that kind of surreal experience. They can even experience the 360 degree videos on smart phones, tablets, laptops or desktop computers.

Kudos to Association of Sarawak Inbound Agencies (ASIA), Sarawak Tourism Board (STB) and Ministry of Tourism, Arts and Culture Sarawak (MTAC) for undertaking the project despite facing challenges due to Covid-19 pandemic. Well done to the team in the local production house, Zass Puravida which is expected to kick off season 2 in February 2022 and featuring Central and Northern Sarawak.







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