Sarawak Pavillion at Singapore's "The Meetings Show Asia Pacific"

I had the privilege to be invited to grace the opening ceremony of Sarawak’s Pavilion at “The Meetings Show Asia Pacific” (TMS) in Singapore where we are proud to unveil two landmark launches that reflect our bold aspirations and unwavering commitment to progress in tourism and business events industries. The Sarawak Pavilion was set up and powered by our state agency, Business Events Sarawak (BESarawak) and is more than just a showcase on Sarawak which aims to become a developed,

influential, and globally competitive hub for international business events and tourism. There are nine co-exhibitors at the pavillon and presenting their world-class products and services. Kudos to all our strategic partners who are serving as ambassadors of Sarawak’s hospitality and capability. This year at Sarawak’s Pavilion are also showcasing our local community-based products through special showcases and complimentary giveaways for visitors to experience and enjoy.

My appreciation to BESarawak for having invited me to launch the revamped “Tribe Legacy Sarawak” campaign on a regional platform with the powerful new tagline:

“Driving Impact Together”. This marks our renewed commitment to positioning Sarawak as the capital of legacy impact for Malaysia and Borneo through the transformative initiatives:

1. “LEGACY360” – the forthcoming event is to be held in Kuching City on 2 - 3 October and it is essentially Southeast Asia’s first event dedicated to business event

legacies. The event will enable participants to discover how purposeful events are transforming communities, organisations, and industries.

2. “Borneo Inspire Legacy Awards – With 18 awards across five categories, this global recognition platform is now open for nominations. Those interested can submit their impactful events or projects by 15 June where winners will be announced during a special ceremony following

LEGACY360.

3. “A.I. Legacy” is our newest innovation where it is the first Intelligent “Impact Management System” for business events. It is designed to measure, monitor, and report the quantitative and qualitative impact of business events hosted in Sarawak aligned to the Post COVID-19 Development Strategy of Sarawak (PCDS) and United Nations (UN) Sustainable Development Goals. We have high hope for these three initiatives are part of the growing I.AM.LEGACY movement a call to action to educate, advocate, and celebrate meaningful impacts with all round purpose.