Kudos to Tourism Malaysia, together with Sarawak Tourism Board (STB), Business Events Sarawak (BESarawak), and the Sarawak Trade and Tourism Office Singapore (STATOS) for having organised a "Business-to-Business (B2B) session and seminar connecting local tourism industry players with Singaporean travel agents.
The "Meet-The-Experts" programme was followed by a four-day, three-night familiarisation trip to Sibu, showcasing Sarawak’s rich cultural heritage, diverse ethnic communities, and unique local cuisine. Eighteen travel agents from Singapore had the opportunity to meet up for networking sessions with 25 local representatives, including travel agents, tourism product owners, and hoteliers.
They were gathered for productive discussions, insights sharing, and relationship building sessions aimed to promote collaboration and innovative networking in promoting Sarawak as a premier travel destination. The outcomes from such programme will lead to the development of compelling travel packages and promotions that highlight Sarawak as a must-visit destination for Singaporeans, especially given the 26 weekly flights currently operating between Singapore and our state.
The programme was also aimed to foster the development of responsible tourism experiences that will entice regular Singaporean tourists to Sarawak for the upcoming "Visit Malaysia 2026"(VM2026). Beyond the B2B sessions, the familiarisation trip to Sibu allowed participants to immerse themselves in the Borneo Rainforest and to enjoy the scenic journey along Malaysia’s longest river—the Rajang River. The participants were also given the experience on vibrant Iban culture as well as the Melanau Heritage Trail, apart from culinary delights, and the warm hospitality of local communities.
The "Meet-The-Experts" was first launched iback n 2022 under the initiatives of Tourism Malaysia Singapore to foster collaboration and knowledge exchange between Malaysian travel trade partners and their Singaporean counterparts.
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