The response towards our "Sarawak Pavillion" at the ongoing World Tourism Mart 2023 (WTM2023) in London, UK was just splendid. There were a lot of visitors coming to the pavillion including from delegates of other participating countries.
One thing for sure, the Sarawak Pavillion was one of those which was colourful decorated and had showcased an array of exhibits that caught the attention of visitors. I have been in London the past few days together with delegation members from Ministry of Tourism, Creative Industry and Performing Arts Sarawak (MTCP), Sarawak Tourism Board (STB) and other related parties.
The WTM2023 is being held at Excel conference and convention centre in London and it is also participated by Tourism Malaysia together 49 tourism-related organizations of Malaysia. Our nation's delegation include tour operators, hotels, resort, state tourism agencies, tourism associations, airline company, tourism-related services providers and Malaysia Health Tourism Council (MHTC).
We appreciate the organising of WTM which had long served as a vital avenue to introduce Malaysia and Sarawak's tourism attractions to meet the demand as well as interest of the UK and European markets. The event is one of the suitable platforms for international tourism industry players to meet up and to plan their future strategies on global stage.
For the record, the UK market had played an important role in Sarawak's tourism industry resurgence with impressive forms in which from January to September this year alone, there were 18,833 visitors from the United Kingdom. The growth rate of their arrival is approximately 216.7% and as such, this segment is impressive, as compared to the same period last year when we hosted 5,944 UK visitors. We are also optimistic based on current trends, there would be around 25,110 visitor arrivals from UK coming into Sarawak for 2023.
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