The much awaited Borneo Jazz Festival (BJF) which is one of Southeast Asia’s longest running international Jazz festivals, is making a comeback. This year festival is entering its 17th edition and will be held on 24 to 26 June at Copa Cabana, Miri. The event is based on a hybrid format and attendance for the physical concert is limited to 1,000 pax per day. During the three-day event, online viewers can also experience livestream performances from their homes via an online platform.
With the theme “Jazz in the Jungle”, this year’s event is about rejuvenating our local jazz scene with the wonders of nature that is in abundance in Miri which is also the gateway to Northern Sarawak.
The hybrid concert concept is also one of the good ways to have this year because the previous Borneo Jazz Virtual Experience held last year has managed to attract 244,637 online viewers from 43 countries. Kudos to Sarawak Tourism Board (STB) for their aggressive marketing and promotion campaigns which will woo more domestic and foreign visitors to come to Sarawak including to Miri. Sarawak is expected to welcome a large of domestic and foreign tourists in the next few months with the staging of international tourism events which include the Rainforest World Music Festival (RWMF), Spartan Race and the Borneo Jazz Festival. This will help to boost the recovery of our tourism industry and to complement Sarawak's Post Covid19 Development Strategy 2030 (PCDS).
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