Thumbs up for BESarawak for their creative short film that won in this year's Los An­ge­les Film Awards (LAFA)

Kudos to Business Events Sarawak (BESarawak) which soon be launching our lat­est ini­tia­tives called "#Re­spon­si­bleSarawak Em­pow­er­ing So­cially Re­spon­si­ble Busi­ness Events Dur­ing Covid-19".  Even though our govern­ment has al­ready vac­ci­nated over 89 per cent of adults and it is the high­est in Malaysia but we must not over­look the im­por­tance of safety pre­cau­tions with the ongoing pandemic.

Congratulations to the team at BESarawak for having won the "Honourable Men­tion for Com­mer­cials" cat­e­gory for its busi­ness events short film ti­tled "Sarawak – New Nor­mal in Busi­ness Events" at this year's Los An­ge­les Film Awards (LAFA).

It is a proud achievement for us because the award is the first in­ter­na­tional film win for the Malaysian busi­ness events in­dus­try pro­duced by BESarawak as part of its "Tribe Legacy Sarawak" mar­ket­ing cam­paign.

It is a collaboration with sev­eral stake­hold­ers from our local busi­ness events and non-­busi­ness events com­mu­ni­ties aimed at ed­u­cating on the safety pro­to­cols when or­gan­is­ing, host­ing and at­tend­ing cor­po­rate meet­ings, cor­po­rate in­cen­tives, con­ven­tions, and ex­hi­bi­tions in Sarawak.

We believe the short film can bet­ter en­force th­ese mea­sures and strongly en­cour­age other in­dus­tries to utilise this approach by making it part of their mar­ket­ing strat­egy so that we can be­come a re­spon­si­ble des­ti­na­tion. 

Such initiative is important in our pursuit to or­gan­ise and host future busi­ness events that com­ply with event and crowd safety reg­u­la­tions. This is also good in our efforts to restart and pro­tect the in­dus­try whereby we must first ed­u­cate our in­dus­try players on what it means to be re­spon­si­ble and how. The film can also serve to become an im­por­tant ed­u­ca­tional re­source that shall at­tract na­tional and in­ter­na­tional del­e­gates again when our borders are going to be re­open for visitors to come in.

The award win­ning short film is interesting because it starts with a tra­di­tional Iban head­hunter chas­ing down an in­ter­na­tional del­e­gate through a rain­for­est but what seems to be a dan­ger­ous en­counter is, in fact, a fig­ment of the del­e­gate’s imag­i­na­tion as he gets his tem­per­a­ture scanned at the con­fer­ence venue, among other pro­to­col pro­ce­dures.

We love the sto­ry­line and it is widely ap­plauded because it is cre­ative and also hu­mor­ous while demon­stra­ting Covid-19 pre­cau­tion­ary mea­sures and mak­ing it re­lat­able to an au­di­ence out­side of the busi­ness events in­dus­try.